How Touchless Retail Technology is Reshaping In-Store Shopping Experience

Ayesha Kalhoro
2 min readFeb 18, 2022

By Ayesha Kalhoro

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Source: Retail Customer Experience

While many businesses continue to be affected by the global epidemic of COVID, the retail industry continues to pivot and adapt to new forms. Touchless retail solutions make the health and safety of workers and consumers its priority. In addition, as the in-store shopping experience evolves, one term keeps cropping up and that is Uncertainty.

Uncertainty is the greatest threat to brick-and-mortar retail. It includes long-term consequences on consumer purchasing patterns and success in battling the sickness in different markets, as well as vastly diverse rules and regulations, and other factors. These factors require a digital component that can make up for the slack.

In fact, Touchless Technologies dominates the retail experience making the shopping experience impervious. Let us explore how it is safer…

Virtuality Activates by Considering Consumers

While this may appear to be self-evident, there is occasionally a misalignment between a company’s goal and how its consumers like to be served. We felt we could do better at Verizon, so we rebuilt our company with customer experience in mind, ensuring that we consider them in every decision.

Touchless Retail Leverages Emerging Technologies

Technology, in my opinion, should be at the heart of what most firms do. Once the pandemic hit, technology helped us swiftly merge our physical and digital locations and improve our Omnichannel experience. In fact, throughout that time, our digital engagements surged by more than 70%. Of course, it will cope with metaverse. The majority of what we did was already on our digital commotion list. Simply put, we rushed it to the digital market.

Final Words

As businesses respond to the epidemic with touchless technology, we will see an eternally altered in-store experience along with digital marketing. Retail technology provides customers with increased trust, comfort, and immersive experiences. Touchless retail solutions will survive the epidemic, making in-store shopping smarter, safer, and more fun than ever before.

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Ayesha Kalhoro

Ayesha Kalhoro: Analytical Wordsmith & Business Writer & Analyst | Transforming data into compelling narratives | 📊✨ #BusinessAnalyst #CreativeWriter